I build stories, brands, and communities at the intersection of entertainment, technology, and culture. For more than a decade, I have led high-impact content and marketing for companies like Google, Nike, Microsoft, Meta, Square, Atlassian, and Disney, helping them turn ideas into media that people actually care about.

My career started in film and digital studios, but I quickly moved into the world where creators, platforms, and brands collide. I have produced everything from Emmy-nominated entertainment to global digital campaigns, influencer-led launches, and community-driven growth programs. What connects it all is a simple focus: creating work that feels culturally real and delivers measurable results.

Most recently, I was a Senior Content Producer at Instrument, where I owned end-to-end production for enterprise and consumer brands and served as the primary creative and client partner. I led teams across strategy, production, and delivery, ensuring great ideas shipped, performed, and scaled. Before that, I led the launch of TUMO Los Angeles, building the organization’s first U.S. presence through a wide marketing and community strategy.

A core part of my work is building and managing relationships with high-profile talent, creators, and influencers. I have negotiated and executed deals across entertainment, sports, and digital platforms, aligning brand goals with the creative and business priorities of top-tier talent while protecting budgets, timelines, and long-term partnerships.

I work comfortably across U.S. and Spanish-speaking markets, and I am deeply fluent in the creator economy, sports, digital platforms, and emerging spaces like Web3 and crypto culture. I am known for bringing together creative instinct, operational discipline, and cultural awareness to move projects forward and help teams do their best work.

At the end of the day, I am not interested in making content for the sake of content. I am interested in building things that last, audiences that grow, and brands that actually mean something.